Dental SEO Case Study: Novaya Orbita Dental Practice
neworbita
CLIENT'S GOAL
- To leverage dental SEO as a primary driver for increasing revenue.
- To improve the website's visibility in Yandex organic search results.
SOLUTION
- Content Enhancement (Core of Dental SEO Marketing): We updated and refined key pages, developed new landing pages for priority queries, and integrated blog articles to broaden semantic reach. This is a cornerstone of effective SEO for dental office needs.
- Technical Improvement (Essential Dental Website SEO): We conducted a comprehensive audit, rectified critical errors, eliminated duplicate content, and significantly improved website loading speed for both mobile and desktop users. This is a key part of our dental SEO services.
- Commercial Strengthening (Boosting Conversions with Local SEO for Dentists): New Call-to-Action (CTA) elements were designed and A/B tested. The website structure was adapted to regional demand, and conversion-boosting tools were implemented, vital for any dental seo agency.
Keywords
DENTAL SEO STRATEGY
At the project's outset, our dental SEO expert team performed an express analysis to identify critical errors and draft a technical optimization plan. Subsequently, we executed an extensive audit covering all key parameters: indexing accuracy, URL structure, redirects, canonical tags, sitemap, robots.txt, and internal linking. During this process, we identified duplicate pages, technical conflicts hindering effective indexing, and deficiencies in loading speed – all crucial for dental search engine optimization.
Based on an analysis of the target audience and the competitive landscape, we compiled an extensive semantic core, encompassing both commercial and informational queries. The list included key phrases reflecting genuine user interest, such as "dental implants in St. Petersburg," "teeth in 1 day price," "all-on-4 price," and dozens of others, including geo-dependent and clarifying formulations. This meticulous approach is what you'd expect from the best dental SEO company. After query clustering, we:
- Developed the structure for new landing pages targeting popular services and procedures.
- Optimized existing pages: updated texts, meta tags, headings, and added LSI lexemes and clarifying elements to enhance the accuracy of responses to user queries.
- Ensured coverage of all funnel stages: from queries like "what is dental implantation" to "where to get affordable implants in St. Petersburg."
This approach not only expanded the site's visibility in search results but also increased page relevance, directly impacting the growth of organic traffic and conversions, demonstrating our strong approach to SEO.
To build an effective dental SEO strategy, we conducted a comprehensive analysis of the competitive environment in the niche. The focus was not only on direct competitors in organic search but also on industry leaders with stable traffic and high visibility. During the analysis, we:
- Studied the website structures of top players: how they form categories, what sections and filters they use, and how internal linking is implemented.
- Compared the list of services and identified niches to strengthen or introduce on the client's site.
- Analyzed pricing policies – especially in the context of regional differences, an important factor for local SEO for dentists.
- Investigated competitors' link profiles: what types of donors they use, where they place links, and on which platforms they gain reach.
- Assessed additional features and UX solutions that enhance the quality of the user experience.
A list of priority commercial factors was formulated, with an emphasis on what genuinely works for industry leaders. As a result:
- We audited the current presentation of services and user interaction points.
- We developed, agreed upon with the client, and implemented missing conversion elements.
- We designed and implemented several new blocks aimed at strengthening trust and increasing lead generation – including client testimonials, a "why choose us" block, certificates, social proof, and visualization of work stages. Many SEO services for dentists overlook this critical step.
Thus, the site became not only more competitive in the eyes of search engines but also significantly more effective in terms of sales and interaction with potential clients. This solidified our role as a leading SEO agency for dentists.
The content strategy was built upon semantic analysis and target audience behavior. In the first stage, we focused on attracting organic traffic: we performed on-page optimization of promoted pages, enhancing their relevance and structure. Specifically, we:
- Wrote SEO-oriented texts for new and existing landing pages, considering search intent and UX principles.
- Published over 20 expert articles, approved by the clinic's doctors – all based on key queries and providing value to the reader. This is a key strategy for any dental clinic SEO.
In the next stage, the focus shifted to strengthening commercial pages. We added trust triggers, reinforced calls to action, and refined the structure to increase conversions, utilizing our unique approach to advanced dental SEO strategies. This is how a dental SEO marketing company achieves results.
WEB DEVELOPMENT
One of our work priorities is technical compliance with search engine requirements. We focused on Core Web Vitals, which affect not only ranking but also user experience. Effective dental website optimization is key. To achieve the "green zone," we carried out a whole complex of works:
- Optimized images (compression without quality loss, implementation of WebP format).
- Coordinated deferred loading of JavaScript and CSS files.
As part of technical optimization, we conducted a deep revision of the website's source code. The goal was to eliminate everything superfluous that slows down loading, interferes with correct indexing, and complicates project maintenance. The following tasks were performed:
- Removed unused scripts, outdated styles, and duplicate code fragments.
- Minimized CSS and JS files to reduce the overall weight of the pages.
- Optimized the connection of external resources: only necessary libraries were loaded, and unnecessary calls were removed.
- Tidied up HTML code – removed empty containers, incorrect attributes, and redundant tags. These are fundamental steps for SEO development dental websites.
RESULT
An increase in the number of inquiries, actual clients, and average transaction value after the commencement of dental SEO work (February 2023).
Received 50 to 80 unique, targeted calls per month from SEO dentist traffic within two months of work.
All key queries agreed upon with the client are in top positions (screenshots were mentioned earlier) + continuous growth of all other queries related to this dental practice. As a dedicated dental SEO agency, we’re pleased with these results.
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