Case Study of Tetri’s Smile – Promotion and SEO Strategies

Tilda limited the capabilities of the website, so we migrated it to WordPress, which provided:

• A more flexible structure
• Improved SEO optimization
• The ability to integrate third-party services
• Increased page load speed

We implemented a system that allows prices to be edited in one place, automatically updating them across all pages.

Russian was added as the second language. This was particularly relevant, as the website was being promoted for queries like: "Russian dentist."

Before moving the website to WordPress, an audit of the old pages was conducted to preserve their search rankings.

We analyzed how to promote a multi-specialty dental clinic. To do this, we chose around 20 competitor websites to understand which topics should be discussed on the website. We reviewed their semantic core file and clustering, and then developed our own website structure.

We studied successful competitor websites, identified the key factors behind their success, and implemented the necessary actions to get our clients website to rank higher.

We selected and grouped relevant key queries to improve the website's visibility in search engines.

The old pages had insufficient text (less than 500 characters), which negatively affected their ranking. We updated the content, adding key phrases and making it more informative. We wrote meta data, improved the header structure, and added alt texts to images.

Additionally, all content was developed according to E-E-A-T, as the topic falls under the YMYL category. This meant adding work examples, expert tips, and describing the steps of procedures.

Since Dr. Tetri uses an authorial approach and digital technologies in dentistry, we had frequent personal meetings to conduct interviews based on prepared questions and gather informational brochures on technologies and media content (doctor interviews, work examples, additional research material, one of the examples is linked).

The volume of pages increased 5 times across 2 languages, including the menu and blog. All content was coordinated with the client and supplemented with media materials.

At the time of the website handover, we did not have access to Google Search Console. Later, it was discovered that it had not been set up, and it took some time to gather statistics on indexing errors and website performance.

Manual selection and analysis of donor sites for acquiring links. However, link purchasing was very limited due to a small budget.

We added new work examples to the case studies section and displayed cases on service pages. For each case, we received a description, which we used to create text for the page. This helps visitors understand the level of the dental boutique and trust it with solving their issues.

We added text reviews from Google Maps and a section displaying client photos.

We added services, photos, and reviewed feedback. We promoted the listing for relevant queries, with position tracking beforehand.

We launched campaigns in Google Search and Google Maps. This allowed us to advertise for keywords that were not in the top positions.

In-depth Audience Analysis – We conducted a detailed study, identifying key segments, pain points, objections, and motivations of the target audience.

Content Strategy – Each post addressed a specific patient issue, answered their fears and doubts, and showed how the doctor could help.

Updated Visual Style – We made the visuals more stylish and premium to match the clinic's level.

Interactive Before/After Cases – Instead of simple "before and after" comparisons, we provided detailed explanations of the procedures performed, why they were chosen, how they impacted the smile, and what results the patient achieved.

On the screenshot, there is a post on Instagram from Dr. Tetri.

We uploaded old videos, as we couldn't restore access to the previous YouTube channel. Additionally, we actively uploaded new videos – both to Instagram and YouTube.

The screenshot shows a video from the channel.

We integrated WhatsApp Business and added a WhatsApp icon to the website for convenient communication with clients.

This integration allows us to determine the source of traffic, the number of calls made, and text form submissions. It helps track the quality of inquiries and have a more objective overview of the clientele.

Achieving a 3x increase in ROI is a significant step towards financial success.

Approximately 100 keywords have a secured position in the top 10 category on Google (for Miami and Sunny Isles).

Revived the Audience – Many followers were inactive, but with engaging content we managed to reactivate them.

Increased Reach and Engagement – Posts started gaining organic reach and attracting new people, leading to regular client inquiries, including VIP clients.

Cleaned the Account from Bots – We conducted an audience cleanup, removing fake followers, which helped boost real engagement.

Made the brand appear more alive with interviews and expert content.