SoleaBrickellSpa Website Promotion & Development: How Webdelo Took Client Flow from Zero to Hundreds Each Month

We kicked things off with a deep dive. Turns out, the previous contractor left a trail of chaos:

• Website indexing was all messed up. robots.txt and sitemap.xml files were configured incorrectly, leading to duplicate pages popping up in search results. For example, /fillers-botox.php and /fillers-botox existed simultaneously, totally confusing search engines. Plus, the antivirus kept flagging the site, and 30 previously accessible pages suddenly started throwing 404 errors.
• The blog was inactive. All blog articles were tied to the previous contractor's server. This meant images weren't loading, alongside links led to non-existent pages or placeholders. Google's cache showed some content was unique, but most of it was straight-up plagiarism.
• "Canonical domain" wasn't set up. The main site mirror (with and without www) wasn't configured, causing indexing issues and messing with link juice distribution.
• No basic SEO optimization. A lot of pages were missing proper meta tags, the canonical tag was nowhere to be found, and lazy loading for images (loading="lazy") wasn't configured.
• Admin issues galore. The corporate Google Mail was set up on the old contractor's account, and there was no access to Search Console.

• Ran a full technical audit. We pinpointed every single critical error that was holding the site back from ranking.
• Migrated the site to new hosting. We set up accounts under the client's name (reg.com, GoDaddy), backed up the file system, and moved it to a new, more reliable hosting service right here in the USA. This stabilized the site's performance and got the images on the homepage working again.
• Fixed indexing problems. We consolidated the site mirrors (redirecting from www to non-www), removed pages ending in .php and set up redirects, cleaned up 173 duplicate links to the homepage, and updated the sitemap.
• Restored and optimized the blog. We identified the unique articles, re-coded them from scratch, changed the URL structure to something more readable (/blog/article instead of /blog-article-numbers), and set up redirects from old addresses to new ones.
• Squashed technical bugs. We blocked the developer's website link in the footer from indexing and fixed 110 internal links that were causing redirects.
• Set up Google My Business. We checked and optimized the profile, which is huge for local SEO.
• Secured control over tools. We got full access to Google Search Console and corporate email, setting them up under the client's account.

After cleaning up the tech mess, we zeroed in on content.

• Developed a content plan. We identified priority services for promotion based on competitor analysis and target audience needs.
• Started crafting fresh service texts. Endospheres Therapy and Permanent Make-up were first up. We didn't just churn out words; we dove deep into the nitty-gritty of each procedure. For Permanent Make-up, for instance, we hit the client with specific questions about techniques, equipment, and master qualifications to create truly expert and convincing content.
• We completely flipped our content creation approach. Instead of just describing services, we honed in on writing articles about common issues folks face, like acne, anti-aging wrinkles, muscle pain, or unwanted body hair. The goal was to build out a whole section that would gather informational clusters around these problems, offering valuable insights and naturally guiding readers towards the relevant services offered by SoleaBrickellSpa. This fresh take let us cast a wider net for search queries and pull in an audience who might not have known about specific services but were actively looking for solutions to their "pain points".
• Highlighted the importance of visuals. We emphasized that for many services, before/after photos and process videos are absolutely crucial. This helps potential clients make a decision and showcases our expertise.