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SEO Website Audit

SEO Website Audit

At Webdelo, our specialists have close to two decades of experience. Upon request, we will conduct a comprehensive SEO audit of your website, addressing both the technical and marketing aspects. A website audit is especially crucial if: your rankings aren't growing, traffic is dropping, you suspect search engine penalties, you need to expand the site to other regions or languages, or you need to check the site after a migration.

Almost every website, even large and well-known ones, has technical errors. A professional SEO audit website analysis and a brief consultation can lead to a dramatic improvement in indexing and search visibility.

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Types of Audits

Audit Options:

• Technical Audit: Identifies errors in code, structure, loading speed, indexing, and other parameters that affect the site's visibility in search results.

• Marketing Audit: Helps to understand how the site competes in its niche, how effective its structure, content, and semantics are, and where the growth opportunities lie.

1.Technical SEO Audit

We will check your website using both automated services and manual review. Manual verification allows us to assess not only the presence of certain parameters but also their quality.

We use professional-grade paid tools and software. This is fundamentally different from the superficial free audits you may have received by email.

Example of our work

What you will receive

• A report in a spreadsheet format—showing what works and what needs fixing.

• An explanatory document with screenshots and tasks for your developer or our team.

Result: After fixing the identified errors, you can expect full indexing and increased search visibility. The website audit includes clear screenshots of errors and detailed explanations of why changes are necessary. We also share professional insights and nuances based on our extensive experience.

2.Marketing SEO Audit

This is the seo analysis website audit for those who want to grow and capture a share of their competitors' traffic. We analyze competitors' semantics and structure and provide recommendations for scaling your project.

What you will get

• An extended report – a classic technical SEO audit plus competitor analysis and initial keyword research.

• Detailed recommendations for improving structure, content, product cards, and internal linking.

Result: In addition to the benefits of a technical audit, you will be able to start developing your project with a clear plan. Project development with SEO in mind will help attract high-quality organic traffic.

Daniil Shpara

Team Lead

Experience in IT over 12 years

Specialist's Opinion

An audit is about more than just rankings. It helps increase traffic and leads. We find untapped keywords that your competitors are ranking for and help increase your site's conversion rate.

What We Look At During a Website Audit

In short, we check your: content, HTML, backlink profile, landing page optimization, and indexing correctness.

Content Analysis

We will check the uniqueness, readability, spam score, formatting quality, and structure of the text on your pages. We will assess whether you are using the text as the original source: we'll check if Google is indexing your site, not copies posted on other resources. We will also analyze how the text meets E-E-A-T requirements and whether there are trust-building blocks on the pages (team photos, real data, contacts).

HTML Compliance Analysis for Indexing

We will check the technical correctness of the layout, meta tags, robots.txt, sitemap.xml, canonical links, alt attributes, and other elements that affect indexing. We will also ensure that content (including text and images) loads without relying on JavaScript—sometimes important parts of a page do not display when JS is disabled.

Backlink Profile Analysis

We will evaluate internal linking: the structure of the menu, breadcrumbs, and contextual links. We will also analyze external links: their quality, toxicity, and thematic relevance. We will provide a summary for improving internal linking and backlinks.

Page-to-Keyword Mapping Analysis

We will create an initial semantic core, perform clustering, and map it to the site's structure. We will identify which pages match the queries and which need to be added or improved. We will give recommendations for creating new pages to scale the project.

Understanding Competitors

You will learn how strong your competitors are, what their advantages and promotion tactics are: links, multilingualism, regional reach, commercial blocks, and texts. We will show you where you overlap and where there is a gap between you—and how to bridge it.

Indexing Check

We will check how your site is being indexed in search—whether there is full indexing, and if there are technical URLs, duplicate pages, or broken links in the search results.

Let's Get Started

You can start with a simple website audit. This will allow you to get to know us and appreciate our meticulous approach. To get started, order an SEO website audit directly by reaching out to us and letting us know that you’re interested.

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Expert Services for Your Website Audit

We use over 10 paid services for our audits—these are world leaders in SEO analytics. They allow us to evaluate a site's backlink profile, identify technical problems, analyze competitors, and find opportunities for traffic growth. With these "spy" services, we see everything happening in your niche.

We check your site's positions in search results for hundreds of queries and compare your rankings with those of your competitors. We provide screenshots and a link to a detailed report, and we record visibility data and the number of queries in a comparison table. We will show you live positions in Google Organic with 100% accuracy.

We build a database of keywords (keywords is how your customers search for your product or service). Without this, it's impossible to build an effective site structure.

We use the most famous SEO crawler, Screaming Frog SEO Spider, which scans your site like a search engine bot. It helps us identify duplicates, broken links, problems with meta tags, and much more. These services help us create precise tasks for developers and find all errors, even on large projects.

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TOP Errors We Find in Audits

1. Empty or Poorly Configured robots.txt File

It's necessary to add directives to block the indexing of technical sections and pages with advertising or technical GET parameters. We recently conducted a website audit where 80% of the site was indexed with the strlid parameter, added from Google Merchant clicks. Incorrect indexing (non-canonical URLs) significantly complicates SEO efforts.

2. Failed Google PageSpeed Insights Core Web Vitals assessment.

This means the website, as a whole, does not meet Google's performance criteria. The main problem depicted in the screenshot is CLS (Cumulative Layout Shift), which requires layout adjustments.

3. Incorrect Implementation of hreflang Tags

These tags are essential for multi-language and multi-regional sites. Hreflang tags are not visible to users but are necessary for targeting: they show Google which pages are created for which languages and countries.

4. Incomplete Site Indexing

The screenshot below shows only 60 pages indexed in Google, whereas there should be 660. The reason could be auto-generated text or low-quality content. We also check what is indexed: PDF documents, non-canonical URLs, subdomains—or if the correct, canonical pages are indexed.

5. No Schema.org Microdata

It's necessary to add Organization markup to all pages, including the menu; Offer for real estate listings; Product for goods and their sales pages; and BreadcrumbList for the correct display of breadcrumbs in search. Article and FAQ markup should be used for articles and Q&A blocks if they exist on the site.

6. Non-Unique Texts

Texts can be non-unique for several reasons:

• The texts were originally unique, but they were copied from you. In this case, you should try to have the copied texts removed from other sites (e.g., via DMCA complaints) or rewrite your text.

• Publishing non-unique texts. If you are supplied with a database of real estate with descriptions, or a product database with descriptions and compositions, the text requires pre-processing—either manually or with AI (using a good prompt).

• Non-unique texts hinder site indexing and can lead to a drop in rankings and traffic. We checked the indexing of descriptions—the screenshot shows that several competitors use the same text, while the analyzed site does not appear. This indicates that the search engine understands who the original source is and who is copying the text.

7. Errors in Meta Title and Meta Description

• 70% of websites that we encounter have missing metadata on some pages.

• 80% of sites have duplicate metadata on some pages (see screenshot for an example).

• 90% of sites have metadata generated from a template like H1 + Brand. This type of optimization can lead to meta titles that are too short or too long, and a missed opportunity to include additional keywords from the cluster or a location name.

8. Low E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) Factor

Using AI-generated images in sections where trust needs to be established, such as an "About Us" page where users expect to see photos of the team or a real specialist.

9. Incorrect Heading Hierarchy

There should only be one h1 heading per page. h3 subheadings should be nested within h2 subheadings. A correct heading structure affects the site's textual relevance. Below is an example from a site's homepage.

10. Low-Quality Backlink Profile

Links are placed in comment sections alongside thousands of other links. Such links should be disavowed in Google Search Console as they are toxic and harm the site.

Reviews

February 15, 2025

Oleg N.