Sutton Advanced Cosmetic Dentistry

Detected viruses were removed, and the security system was strengthened.

We adapted the new blocks to fit the existing styles to avoid conflicts and maintain the website's structural integrity.

The website had numerous technical errors, which we addressed as a priority:

• Configuration of robots.txt and sitemap.xml
• Optimization of metadata (meta-title, meta-description)
• Speed test and resolution of issues
• Fixing 404 errors
• Correcting the broken header hierarchy on the site

Result: A solid foundation for further promotion.

We analyzed the promotion strategies of industry leaders by examining keyword density, header structure, and metadata of competitors. This helped us create more relevant and competitive content for the client’s website.

In the following screenshot, you’ll find a comparative analysis of competitors' keyword density, which helped us adjust our content marketing strategy.

We gathered key queries targeting the VIP audience, excluding free and insurance-related searches. There are 120 dental practices in Manhattan, but only 10 of them can make it to the top. The population is 1.619 million people. We strategically competed for a top position among the 120 dental practices in Manhattan.

Many pages were under 500 characters, so we tripled their length, which significantly improved the website's rankings. The updated content boosted the website's visibility in organic Google search.

In the screenshot: website visibility on Google for commercial queries.

We expanded the menu and blog pages by adding new content and media materials. All texts were approved by the client.

This resulted in clear descriptions of services with a focus on the clinic's unique advantages. The updated content answers key client questions and encourages them to make an inquiry.

• Updated company information.
• Added new photos and current data.
• Added a list of services provided at the clinic.

For some queries, the website immediately secured 2 positions in Google’s top 10 (see screenshot).

We identified all internal links and listed them in a separate table. We calculated and redistributed page weight, used different anchors, and connected isolated pages.

Now, users can easily find the pages they need, and search engines index the content faster. The blog not only answers clients’ questions but also naturally leads them to make an appointment.

In the screenshot: a fragment of the table with internal linking setup.

• Working with indexing
• Fixing URL structure
• Regular monitoring and resolving new errors

• Search Targeting: We excluded ads for queries already ranking in the top to avoid overpaying. The keyword list was regularly updated, and ads were optimized to reduce click costs and increase traffic relevance.
• Google Local Services ADS: We successfully completed verification in the new Google service.

Despite a small advertising budget, we were able to increase traffic and attract more potential clients.

We recorded a growth in leads from Google search through CallRail. The increase was modest but notable, especially since these were very competitive queries.

The website's visibility doubled:

• Before the start – 1,500 impressions per day.
• After promotion – 2,600 impressions per day.
• Maximum peak – 6,700 impressions per day.

In the screenshot: performance graph from Google Search Console.

Over six months of promotion, the number of queries in Google’s Top 10 grew from 13 to 80. We did not use link buying – only technical optimization and high-quality content.

In the screenshot: growth charts for Top 10 and Top 3 positions from the ranking measurement system.

The client ended the collaboration in early 2024. Since then, the number of queries in the Top 10 has decreased by half. This highlights that regular work on the website, fixing technical errors, and updating content are key factors for sustainable organic growth.