Sutton Advanced Cosmetic Dentistry

Client:

Sutton

Promotion of VIP Dentistry in Manhattan, New York City
From 13 to 80 Queries in Google’s Top 10 in Six Months
Sutton Advanced Cosmetic Dentistry

The client's goal

Our client wanted to increase their website's visibility in Google search results and attract VIP clients. They offered premium dental services at a higher-than-market price in one of the most competitive areas in the country – Manhattan, New York City. There are more than 120 dental practices in the region, with 30 offering similar services. The main objectives were to improve the website's technical performance, optimize content, and get it to the highest ranks in Google’s search results.

Solution

The WordPress website had critical technical errors and an outdated design. We migrated it to a new hosting provider, resolved indexing issues, refined the content, and added new layout blocks to speed up page loading, improve search visibility, and make the content more appealing. To give you a preview, here are some of the promotion results:

  • Dentist Sutton – 4th place (New York)
  • Celebrity Dentist – 4-5th place (New York)
  • Best Porcelain Veneers NYC – 5th place (New York)
  • Sutton Place Dentist – 3rd and 5th place (Manhattan)
  • Best Porcelain Veneers – 4th place (Manhattan)
  • Celebrity Dentist – 4-5th place (Manhattan)

Design

We kept the overall design of the website, adding new universal blocks for articles. This updated the content and made it visually more persuasive. In Figma, we created the design for the new blocks, in alignment with UX standards to enhance trust and conversion. The design was approved by the client and implemented on the website.

home
home-mob

Web development

After migrating to the new hosting platform, we quickly resolved the technical issues that arose.

Virus Removal

Detected viruses were removed, and the security system was strengthened.

Integration of New Blocks

We adapted the new blocks to fit the existing styles to avoid conflicts and maintain the website's structural integrity.

SEO

During website migration, issues arose with the URL change, which required manually restoring the address structure of the entire site and setting up redirects. The URLs changed for an unknown reason – the website was sent to us in an archive format, and we noticed this problem during its migration to the new hosting platform.

Technical SEO Optimization

The website had numerous technical errors, which we addressed as a priority:

  • Configuration of robots.txt and sitemap.xml
  • Optimization of metadata (meta-title, meta-description)
  • Speed test and resolution of issues
  • Fixing 404 errors
  • Correcting the broken header hierarchy on the site

Result: A solid foundation for further promotion.

Competitor Analysis

We analyzed the promotion strategies of industry leaders by examining keyword density, header structure, and metadata of competitors. This helped us create more relevant and competitive content for the client’s website.

In the following screenshot, you’ll find a comparative analysis of competitors' keyword density, which helped us adjust our content marketing strategy.

analysis-competitors
semantic
Keyword Research

We gathered key queries targeting the VIP audience, excluding free and insurance-related searches. There are 120 dental practices in Manhattan, but only 10 of them can make it to the top. The population is 1.619 million people. We strategically competed for a top position among the 120 dental practices in Manhattan.

Refining Old Content

Many pages were under 500 characters, so we tripled their length, which significantly improved the website's rankings. The updated content boosted the website's visibility in organic Google search.

In the screenshot: website visibility on Google for commercial queries.

refining-content
new-content
Writing New Content

We expanded the menu and blog pages by adding new content and media materials. All texts were approved by the client.

This resulted in clear descriptions of services with a focus on the clinic's unique advantages. The updated content answers key client questions and encourages them to make an inquiry.

Optimization of Google Maps
  • Updated company information.
  • Added new photos and current data.
  • Added a list of services provided at the clinic.

For some queries, the website immediately secured 2 positions in Google’s top 10 (see screenshot).

google-maps
tkilling
Manual Internal Linking

We identified all internal links and listed them in a separate table. We calculated and redistributed page weight, used different anchors, and connected isolated pages.

Now, users can easily find the pages they need, and search engines index the content faster. The blog not only answers clients’ questions but also naturally leads them to make an appointment.

In the screenshot: a fragment of the table with internal linking setup.

Fixing Errors in Search Console
  • Working with indexing
  • Fixing URL structure
  • Regular monitoring and resolving new errors

Marketing

A marketing campaign was launched to attract additional traffic.

google-ads
Google Ads
  • Search Targeting: We excluded ads for queries already ranking in the top to avoid overpaying. The keyword list was regularly updated, and ads were optimized to reduce click costs and increase traffic relevance.
  • Google Local Services ADS: We successfully completed verification in the new Google service.

Despite a small advertising budget, we were able to increase traffic and attract more potential clients.

Achievements

The website's visibility significantly increased. The new blocks made the content visually more appealing. Thanks to the new texts, the site began ranking for new key phrases, which led to an increase in organic traffic.

Leads

We recorded a growth in leads from Google search through CallRail. The increase was modest but notable, especially since these were very competitive queries.

Increase in Google Visibility

The website's visibility doubled:

  • Before the start – 1,500 impressions per day.
  • After promotion – 2,600 impressions per day.
  • Maximum peak – 6,700 impressions per day.

In the screenshot: performance graph from Google Search Console.

Position Growth from 13 to 80 Queries in Google’s Top 10

Over six months of promotion, the number of queries in Google’s Top 10 grew from 13 to 80. We did not use link buying – only technical optimization and high-quality content.

In the screenshot: growth charts for Top 10 and Top 3 positions from the ranking measurement system.

What’s Happening with the Project Now?

The client ended the collaboration in early 2024. Since then, the number of queries in the Top 10 has decreased by half. This highlights that regular work on the website, fixing technical errors, and updating content are key factors for sustainable organic growth.

Other projects

VPUT
VPUT

VPUT is an aggregator for apartment rentals in Bulgaria. Over a dozen people worked on this project, with an overall investment of 300,000 euros. This rental property database currently features 2,200 units.

Web Development, Web Design, SEO
Stooller
Stooller

Stooller - an automated freight booking service.

Web Development
Trade Bot
Trade Bot

Trading bot for LocalBitcoins

Web Development, Web Design, SEO
Wineship
Wineship

WineShip Liquor Store – advanced catalog functionality with over 2,000 bottles of wine.

Web Development, Web Design
BeFamily
BeFamily

We developed a family clothing online store, optimizing the catalog, design, and user experience, boosting sales with SEO and usability improvements.

Web Development, Web Design, SEO
Ansy
Ansy

A modern site for selling elite, handmade carpets. Our main goal was to create a user-friendly, trustworthy website.

Web Development, Web Design, SEO
RiseX
RiseX

Successful launch of the RiseX cryptocurrency exchange from scratch – in just 7 months. The project involved 5+ people.

Web Development, Web Design, SEO, Digital marketing
BolgarskiyDom
BolgarskiyDom

Bolgarskiy Dom is an aggregator for apartment sales in Bulgaria. Over 10 of our people worked on launching this project, creating a database of 5,000 apartments (as of 2024).

Web Development, Web Design, SEO, Digital marketing
Neweurofences
Neweurofences

Neweurofences.com is an online store specializing in metal fences and gates. It operates in the USA, with delivery available to other countries.

Web Development, Web Design, SEO
Tetri’s Smile
Tetri’s Smile

Webdelo recently worked with a brand new dental office in a highly competitive market. We started with a limited budget, and this was one of our first projects in the USA. Read more to learn how we approached this project.

SEO, Web Development, Digital marketing
SoleaWellness
SoleaWellness

Solea Wellness is a beauty and health salon in Miami offering rejuvenation treatments. The client came to us with the request to increase the website's visibility in search results and attract new customers. The project started with zero rankings, which required a comprehensive approach to promotion and development.

Web Development, SEO
Solea Beauty Salon
Solea Beauty Salon

🔹 As a salon in Miami increased applications by 3 times and organic traffic by 250%</br> 🔹 From 0 to 180+ requests in TOP-3: real business growth case

Web Development, SEO
Online Optical Store
Online Optical Store

Case study of the development and promotion of an online optical store. Over 10 people worked on this project, creating a catalog with over 10,000 individual items.

Web Development, Web Design, SEO
Promotion and Development for SvetlanaDental.com
Promotion and Development for SvetlanaDental.com

Our case study of Svetlanadental.com explores Webdelo’s work in the promotion and website development of a dental office located in south Florida, USA. This establishment is owned by a doctor with extensive experience in her field, and numerous awards.

SEO, Digital marketing
Promoting and Developing Holistic Dentistry – A Case Study
Promoting and Developing Holistic Dentistry – A Case Study

Advanced Dental Wellness Center is a dental office in Miami, Fort Lauderdale. ADW offers holistic dentistry with a unique approach to treatment.

MyMoneyArt Promotion and Development Case
MyMoneyArt Promotion and Development Case

Migrated MyMoneyArt to WordPress, optimized SEO & UX: +500% traffic, 6× more leads.

SEO
Case Study of Webdelo’s Development and Promotion of Biomilk.ru
Case Study of Webdelo’s Development and Promotion of Biomilk.ru

Biomilk is a food distributor in Moscow and the regions.</br> +100% organic traffic in 3 months, 200 keywords in the top 10 of Yandex and Google.

Web Design, SEO, Digital marketing
Case Study of Webdelo’s Work with Mates China - A Marketing Agency
Case Study of Webdelo’s Work with Mates China - A Marketing Agency

Mates China is a digital marketing agency that helps businesses promote their products in China through local social networks and marketplaces, including: WeChat, Weibo, Baidu, Douyin, LRB, and others. We helped their team increase traffic by 12 times over a period of 7 months.

Web Development, Web Design, SEO
VPUT
VPUT

How We Built a Vacation Rental Service in Bulgaria and Reached 1,500 Seasonal Bookings – From Idea to Full-Scale Product with SEO and Marketing

Web Development, Web Design, SEO, Digital marketing
Stooler
Stooler

Online service with automatic price calculation and +40% orders right after launch.

Web Development, Web Design
Webdelo DEV
Webdelo DEV

Discover how we turn ideas into IT products: evaluation, planning, development, and support. A detailed presentation of Webdelo's workflow.

Web Development, Web Design
Case Study: SEO & Marketing for Solea Dental Spa
Case Study: SEO & Marketing for Solea Dental Spa

A dental clinic located in Sunny Isles Beach tripled its number of patient inquiries through search engine traffic and digital marketing. We started promoting the website from scratch, right after the clinic launched.

SEO
Webdelo SEO
Webdelo SEO

Explore our SEO approach — from analysis and audits to content, links, and ads. See how we drive businesses to the top of search results.

SEO, Digital marketing
Case Study: Developing the Nevapallete.cn Paint Store
Case Study: Developing the Nevapallete.cn Paint Store

We built Nevapallete.cn for China: Hong Kong hosting, Chinese domain, fast loading across regions, and a timely launch.

Web Development
WineShip
WineShip

A wine catalog with 2000+ bottles, smart filters, and selection by volume and vintage. Seamless UX and internal linking for better SEO.

Web Development, Web Design, Custom Web App Development
How We Promoted Annazur Beauty Salon in Jacksonville, Florida
How We Promoted Annazur Beauty Salon in Jacksonville, Florida

Comprehensive SEO for Annazur beauty salon in Florida: traffic growth, local rankings, site optimization, and increased service bookings.

SEO

Do you have a good project?

We will be happy to discuss it with you!

Start a project