Case Study: SEO & Marketing for Solea Dental Spa
SoleaDental
Client Goal
The client's goal was to increase organic traffic from Google and drive more patient bookings for core services: veneers, dental bridge, dental implants, teeth whitening, and dental crowns.
Our Solution
We carried out a full website overhaul to meet Google's requirements for websites in the healthcare niche. We optimized the clinic's Google Business Profile and launched Google Ads campaigns. Several in-person meetings with the clinic manager and dentists helped us craft high-quality content and identify the clinic’s unique value propositions for patients.
Top Google rankings in Sunny Isles Beach:
- veneers sunny isles beach – #4
- dental crown in sunny isles beach – #4
- cosmetic dentist – #8
- holistic dentist – #6
- teeth whitening sunny isles beach – #6
- dental clinic sunny isles – #4
Website Enhancements
- Fixed lead capture forms and implemented spam protection using Captcha
- Created a dentist profile page template
- Built a testimonials page
- Developed a new services page template with over 10 custom content blocks
- Integrated CallRail and Google Workspace
SEO
We collected a semantic core of 800+ keywords and grouped them by user intent. Based on that, we created a new website structure.
What we did:
- Audited existing meta tags to identify duplicates, lack of relevance, and missing keywords
- Rewrote titles and descriptions aligned with patient search queries
- Added trust-building triggers like doctor experience, certifications, and specific treatments
- Included emojis to increase CTR
- Implemented proper 301 redirects
- Configured robots.txt and sitemap
- Removed broken links and images
- Fixed incorrect use of rel="canonical"
- Grouped blog topic ideas based on search demand
- Created a weekly/monthly publishing schedule
- Built internal linking structures to maximize content value
- Automated meta tag generation for blog posts
- Wrote 20+ expert-level articles on dental procedures
- Ensured content aligns with Google’s EEAT and YMYL standards for medical websites
- Processed and published video testimonials from patients
- Created detailed pricing sections for services
- Enhanced internal linking between service pages and blog articles
Marketing
- Set up and launched Search and Google Maps campaigns
- A/B tested offers and messaging
- Continuously optimized CPC and conversion rates
- Achieved a steady flow of high-quality leads
- Fully optimized the business profile
- Added photos, services, and pricing
- Started review management, increased the rating to 4.7
- Achieved top local search positions for key queries
- Integrated CallRail with the website to track all inbound calls
- Set up dynamic number insertion for different traffic sources (PPC, SEO, social media)
- Created detailed call source and behavior reports for conversion analysis
Results
After a comprehensive SEO campaign—including EEAT optimization, technical audits, and content improvements—we doubled the clinic’s visibility in Google organic search.
- Invisalign
- Dental Implants
- Veneers
- Dental Crown
- Cosmetic Dentist
- Teeth Whitening
- Dentist
- Airflow
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