Neweurofences

Client:

Neweurofences

Neweurofences.com is an online store specializing in metal fences and gates. It operates in the USA, with delivery available to other countries.
Neweurofences

The client's goal

The clients goal was to increase website visibility in organic search queries, boost volume of sales, and migrate to a new website.


Updated Google Search Positions in Miami on 30.10.2024


  • metal fences - 8
  • wire fence panels - 2
  • shutter fence - 1
  • louvre fence panels - 2
  • picket fence metal - 1
  • slat fences - 2
  • horizontal aluminum fence - 4
  • louvered gates - 2
  • slat gate - 1

Solution

SEO Optimization + Google Ads. The new version of the website was designed to combine four regional versions of the website (one admin panel for four projects). Promotion was carried out in parallel with the development of the new website to ensure a smooth transition and maintain current search rankings.

Design

Webdelo developed a new and modern website design. It was different in structure, with new sections added, including a portfolio, testimonials, and a blog.


For the old version of the website, the designer prepared advertising banners.


Creating the Prototype of the New Website


Prototypes were created for all page types – 17 in total, plus modal windows. The prototypes were approved by the client.


Website Design


A total of 17 page layouts was created – both desktop and mobile versions. Several calls were held with the client during the design development, and the feedback and ideas received were implemented.


Advertising Banners for Real-Time Marketing


10% Off a New Fence for Hurricane Victims. Hurricane "Milton" became the third hurricane to strike Florida since the beginning of 2024. Less than two weeks earlier, on September 26, Hurricane "Helen" caused destruction and loss of life. Hurricane "Milton" caused significant damage to the western coast of Florida, especially in Sarasota County.

Neweurofences desktop
Neweurofences mobile
Neweurofences desktop
Neweurofences mobile
Neweurofences desktop
Neweurofences mobile
Neweurofences desktop
Neweurofences mobile
Neweurofences desktop
Neweurofences mobile

Web development

Task: Create a website with support for multiple domains and languages, ensuring centralized management of content and SEO settings.

Integration with Call Tracking System
Integration with Call Tracking System

The call tracking system was set up to track call sources.

Setting Up Goals on the Old Website

Goals were added in Google Analytics to evaluate the performance of the current website.

Setting Up Goals on the Old Website
One Admin Panel – Multiple Websites
One Admin Panel – Multiple Websites

The new website was developed using JavaScript with SSR (Server-Side Rendering) for page rendering.

The website was built with a unified management interface for different domains and language versions. Content managers can manage all pages, update texts, images, and meta-data in one place, significantly simplifying project maintenance and development. Content can be quickly adapted for various regions, taking local specifics into account and making changes without the need to edit each site individually.

Thanks to the unified platform, updates occur instantly across all connected websites, ensuring operational efficiency and minimizing the risk of errors. As a result, the project owner received a convenient tool for scalable management of a large number of websites without increasing support costs.

Website Speed Optimization

At times, the website loaded slowly, and we identified the root cause. We carried out speed optimization work, and as a result, the website passed the speed test, achieving Core Web Vitals Assessment: Passed (the data on the screenshot is based on Core Web Vitals metrics for the last 28-day data collection period).

Website Speed Optimization

SEO

As part of SEO, we focused on eliminating technical issues, improving content, and optimizing search engine results.

Technical Audit
Technical Audit

The 5 most critical issues:

  • There was no redirect from www to the main domain.
  • The canonical tag was missing.
  • Pages were opening with an additional category /public/.
  • The robots.txt file was absent.
  • A full copy of the website was accessible on the subdomain https://mail.neweurofences.com and had already been indexed.

These issues were addressed first. To resolve the remaining technical audit concerns, efforts from copywriters and SEO specialists were required – reducing spammy content and refining missed metadata (Meta-title, Meta-description).

View a more detailed technical audit report: Audit neweurofences.com – WEBDELO

Competitor Analysis

Data was collected for 11 indicators, with some data gathered through 3 third-party services. Visibility data was calculated independently based on frequency and positions in organic search.

Competitor Analysis
Creating a List of Pages and Defining Canonical URLs
Creating a List of Pages and Defining Canonical URLs

A list of pages was created, and canonical URLs were defined to prevent duplication.

Working with Google Search Console

Regular submission of pages for re-crawling to speed up indexing via Google API, which was still operational at the time.

Working with Google Search Console
Semantic Core Collection with Query Clustering for the USA
Semantic Core Collection with Query Clustering for the USA

Key phrases were collected and grouped by categories for page optimization. The semantic core was assembled through the analysis of effective keywords in Google Search Console, manual selection in Keyplanner, and by identifying missed semantics based on three competitors.

On-Page Optimization

Meta tags, headers, and page content were optimized. Spam content was corrected, and texts were made unique. The texts were sent for editing to improve readability and prepare them for publication.

On-Page Optimization

Marketing

Advertising campaigns were launched and adjusted to improve their effectiveness.

Google Ads
Google Ads

An advertising strategy was developed, and expert campaigns in Google Ads were created. Regular checks of Search Terms, budget adjustments, and targeting expansion were conducted. Campaign performance was monitored, and different placement strategies were tested.

Real-time Marketing

10% Off a New Fence for Hurricane Victims. We quickly responded by offering a discount on metal fence installation for those affected. This was especially relevant, as many people had wooden or plastic fences, which are not suitable for hurricane-prone areas.

Real-time Marketing

Achievements

25% Growth in Top-10 Rankings
25% Growth in Top-10 Rankings

Within 3 months, we were able to show an increase in the visibility of the project. The growth in queries occurred across several clusters.

70% of Queries Reached the First or Second Position

The website ranks highly for most key phrases. The merging of duplicate pages was successfully completed. Positions didn’t drop, but instead, strengthened.

70% of Queries Reached the First or Second Position

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