Case Study: Developing the Nevapallete.cn Paint Store
Nevapallete
Project Brief
“Nevskaya Palitra” is Russia’s leading art‑paint manufacturer, with 80 years on the market and exports to 59 countries.
The client wanted a full‑scale entry into China and needed a website that would load quickly both inside the country and abroad. Hence, Nevapallete.cn was created.
Project Brief
Task:
- Build and host a website with high loading speed for users in China.
- Configure a Chinese domain name.
- Meet a strict deadline—launch by 22 August 2019.
Challenges & Our Solutions
- Entering the Chinese market: chose high‑speed hosting in Hong Kong and ensured the .cn domain was technically ready
- Tight deadline: built a detailed schedule; launched the site exactly on time
- Technical constraints: configured server and database for Chinese character encoding; tested load speed from China’s major cities
Web Development Workflow
- Agreed on milestones, roles, and responsibilities with the client.
- Compared dozens of providers.
- Picked a Hong Kong data center with the best ping‑to‑price ratio.
- Obtained written confirmation of server location.
- Purchased the hosting plan on the client’s behalf (via WebDelo).
- Configured the VPS and security settings.
- Connected Nevapallete.cn.
- Added correct NS and A records.
- Deployed a placeholder page so the brand was already visible to Chinese visitors during development.
- Custom UI/UX tailored to Chinese user expectations.
- Fully responsive layout.
- Integrated with MODX CMS for easy content updates.
- Set MySQL to UTF‑8 MB4.
- Verified correct display of all hieroglyphs.
- Uploaded the production code to the server.
- Ran speed and availability tests from mainland China—site passed.
Result
- Nevapallete.cn launched on schedule and works flawlessly.
- Load time < 2 seconds for users in Shanghai, Beijing, Guangzhou—and just as fast outside China.
- The client received a fully‑functional sales channel for the Chinese market without extra hassle.
Planning on entering the market in China or the U.S.?
Drop us a line—we’ll get your site online quickly, safely, and with the right domain.
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