Case Study: Developing the Nevapallete.cn Paint Store

Client:

Nevapallete

We built Nevapallete.cn for China: Hong Kong hosting, Chinese domain, fast loading across regions, and a timely launch.
Case Study: Developing the Nevapallete.cn Paint Store
Nevapallete

Project Brief

“Nevskaya Palitra” is Russia’s leading art‑paint manufacturer, with 80 years on the market and exports to 59 countries.

The client wanted a full‑scale entry into China and needed a website that would load quickly both inside the country and abroad. Hence, Nevapallete.cn was created.

Project Brief

Task:

  1. Build and host a website with high loading speed for users in China.
  2. Configure a Chinese domain name.
  3. Meet a strict deadline—launch by 22 August 2019.

Challenges & Our Solutions

  • Entering the Chinese market: chose high‑speed hosting in Hong Kong and ensured the .cn domain was technically ready
  • Tight deadline: built a detailed schedule; launched the site exactly on time
  • Technical constraints: configured server and database for Chinese character encoding; tested load speed from China’s major cities

Web Development Workflow

1. Strategy & Scope
  • Agreed on milestones, roles, and responsibilities with the client.
2. Hosting Selection
  • Compared dozens of providers.
  • Picked a Hong Kong data center with the best ping‑to‑price ratio.
  • Obtained written confirmation of server location.
3. Server Procurement & Setup
  • Purchased the hosting plan on the client’s behalf (via WebDelo).
  • Configured the VPS and security settings.
4. Domain & DNS
  • Connected Nevapallete.cn.
  • Added correct NS and A records.
5. “Coming Soon” Page
  • Deployed a placeholder page so the brand was already visible to Chinese visitors during development.
6. MODX Development
  • Custom UI/UX tailored to Chinese user expectations.
  • Fully responsive layout.
  • Integrated with MODX CMS for easy content updates.
7. Chinese Character Support
  • Set MySQL to UTF‑8 MB4.
  • Verified correct display of all hieroglyphs.
8. Deployment & Final QA
  • Uploaded the production code to the server.
  • Ran speed and availability tests from mainland China—site passed.

Result

  • Nevapallete.cn launched on schedule and works flawlessly.
  • Load time < 2 seconds for users in Shanghai, Beijing, Guangzhou—and just as fast outside China.
  • The client received a fully‑functional sales channel for the Chinese market without extra hassle.

Planning on entering the market in China or the U.S.?

Drop us a line—we’ll get your site online quickly, safely, and with the right domain.

Start a project

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