Promotion and Development for SvetlanaDental.com
Svetlana Dental
Client's Goal
The client wanted to increase the website's visibility in organic search results and attract new patients. The main services offered by Dr. Svetlana's dental clinic include fillings, braces, dental implants, crowns, veneers, and complete smile transformations. The issue was that many new dental clinics were opening nearby, increasing competition.
Solution
To achieve the desired results, we revamped the existing pages, improved quality of content, reduced information that could be flagged as spam, and enhanced the visual design without a full website redesign. The website had access issues, so we had to change the domain for promotion. To remain on the same page throughout the whole process, we conducted several meetings with the doctor. In addition to promoting the existing services, we started targeting more complex keywords, such as "full mouth reconstruction."
Key Positions Achieved in Google's Top 5:
- “all on 4” - 3rd place
- “all-on-4 miami” - 2nd place
- “porcelain veneers” - 1st place
- “veneers price” - 1st place
- “all on 6” - 3rd place
- “full mouth reconstruction cost miami” - 2nd place
- “teeth cleaning” - 3rd place
To ensure that all our information was correct and we were utilizing it to our best ability; we held numerous personal meetings with Dr. Svetlana to receive answers to our questions and to gather new case studies.
Development
We added functionality to display the Russian-language version of the website, which allowed us to reach the Russian-speaking audience in Miami.
In the screenshot: the website admin panel with the ability to add content in two languages.
We created a case section and also implemented the ability to display case studies on service pages.
Potential patients had the opportunity to see real examples of work, which increases trust and helps patients feel more confident in their decision.
We implemented a call tracking system to analyze call quality and identify the most conversion-driven channels.
Promotion
The website had previously been underpromoted, so we opted for a comprehensive approach: we scaled the structure, added a Russian version, and conducted a series of SEO activities.
We conducted a website audit, identified, and fixed technical errors affecting indexing and page load speed. After optimization, the website became faster and more user-friendly.
In the screenshot: an example of error detection using a Google tool. Such errors were fixed, and we showed the client how this made an improvement in rankings.
We gathered key search queries, grouped them by themes, and distributed them across the pages. This approach enabled us to effectively target the search interests of our audience, enhance the site’s relevance to user queries, and improve its chances of ranking highly for the desired services.
In the screenshot: a part of the semantic core with search queries manually grouped into clusters.
We researched competitors' websites, identified their successful strategies, and adapted the best practices.
In the screenshot: a portion of the table showing competitor metrics.
We developed expert content based on EEAT principles (Experience, Expertise, Authoritativeness, Trustworthiness) in both English and Russian. In addition to text materials, we created video content, uploaded it to social media, and integrated it into the website to enhance audience engagement. This increased trust from potential patients — especially toward complex and costly procedures.
After optimizing and promoting key pages such as "Veneers" and "Full Mouth Reconstruction", we focused on describing services that highlight the practices expertise. We provided detailed explanations of advanced diagnostic methods; such as the concept of “the golden ratio" and the use of “gas sedation”. This helped showcase the broad and well-rounded expertise of the practice, as well at their ability to offer high-end services.
In the screenshot: a part of the content plan with the status marked as 'Done'.
We optimized existing and new pages: updated metadata, implemented internal linking, corrected keyword and LSI phrase spam, and structured the hierarchy of subheadings.
In the screenshot: optimization of keyword and phrase density based on competitor benchmark values.
We engaged well-known personalities, developed scripts for them, and organized joint shoots with the doctors. This helped enhance the clinic's reputation and highlight that it is chosen by public figures and respected individuals.
We requested all case studies and patient histories. Based on this data, we prepared detailed descriptions and published them on the website – in the case studies section and on service pages. This allowed us to showcase the clinic's years of experience and its wide range of professional achievements.
We gathered informational traffic through high-frequency keywords and integrated the clinic's services into them. We implemented internal linking and distributed the document weight.
Marketing
In addition to SEO promotion, we used paid advertising to attract customers.
Audience Analysis – We conducted a detailed study to identify key segments, pain points, objections, and motivations of the target audience.
Content Strategy – Each post addressed a specific patient problem, answered their fears and doubts, and showed how the doctor could help.
Updated Visual Style – We made the visuals more stylish and premium to match the clinic's level
Interactive Before/After Cases – Instead of a simple "before and after" comparison, we explained in detail which procedures were performed, why they were chosen, how they impacted the smile, and what results the patient achieved.
Company profile optimization: adding services, photos, and managing reviews.
We set up advertising campaigns with small budgets, ensuring 2-3 leads per day.
Result
The number of queries increased by 4 times, and visibility grew by 25%
In the screenshot: growth of the number of queries in the Top 3 (blue graph) and Top 10 (green graph) of Google organic search results.
Significant growth in organic traffic due to the expansion of the structure and content optimization.
In the screenshot: increase in visibility in Google organic search, chart sourced from Google Search Console.
Increase in the number of calls and appointment bookings through the website and Google Maps.
In the screenshot: incoming client calls in the call tracking system, data anonymized.
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