Search Engine Optimization
Search Engine Optimization (SEO) is the foundation of promoting a website or business online. SEO enhances your site’s visibility in search results, attracts a larger target audience, and increases your company’s revenue.
To achieve this:
Use Google Analytics
Google Analytics is a powerful tool that provides insights into website traffic, user behavior, traffic sources, and the performance of key pages.
- Which pages drive the most traffic;
- How users interact with your site;
- The geographic location of your audience;
- Which keywords deliver the best results.
Create Valuable Content
Informative articles, guides, videos, and infographics help attract users and establish your expertise in the eyes of your audience. Search engines like Google prioritize the usefulness of content when ranking pages.
In the USA, focusing on content tailored to a local audience is a winning strategy. For example, include references to local events, traditions, or cultural nuances to connect with your audience on a more personal level.
«Statistics show that 75% of users never go past the first page of search results. A website that incorporates EEAT factors (Experience, Expertise, Authority, and Trust) in its content will rank higher in search results. This leads to increased traffic and improved conversions.»
Related Articles:
EEAT Factors in SEO for Medical Websites
Use Relevant Keywords on Target Pages
Keywords are the queries users type into search engines. Optimizing pages for specific keywords helps search engines understand your site and display it in search results.
Include keywords in meta descriptions, tags, URLs, headings, and throughout the text.
- Leverage long-tail keywords. Consumers often phrase their searches as questions. For example, instead of “best hairdresser,” people may search for “best hairdresser for color services in San Diego.” These phrases are less competitive but attract a more targeted audience. You can identify local keywords using tools like Google Keyword Planner.
- Use tools like SEMrush or Ahrefs. They help to discover popular keywords and analyze competitors. Pay attention to voice search. Queries like “Where’s the nearest dry cleaner near me?” are becoming increasingly popular.
Acquire Backlinks
Backlinks are links from other websites to yours. Search engines view them as a sign of trust in your resource.
- Increase the authority and visibility of your site;
- Improve its search rankings;
- Boost traffic.
High-quality backlinks account for 30% of a page's ranking on Google (1).
List Your Business in Online Directories
Online directories often rank high in search results. Registering your business on platforms like Yelp, Yellow Pages, or Google My Business helps users find you more easily. Being listed in these directories also boosts trust in your business.
Optimize Your Website for Mobile Devices
Over 90% of users (3) use mobile phones to enter search queries. If your site is not optimized for smartphones, you're losing potential customers.
Guest Blogging
Guest blogging involves writing an article, guide, review, or other useful content that is then published on a third-party site. This could be a blog, portal, or niche platform with the same target audience as yours.
- Backlinks. Usually, the article or author bio will include a link to your website.
- Access to a new audience. Your content is read by subscribers of the chosen platform.
- Reputation boost. If the article is published on a reputable site, it increases trust in your brand.
Content Marketing
Content marketing is a strategy focused on creating materials that are valuable to users.
- Create quality content. This could include articles, blogs, videos, and podcasts that cater to your audience’s interests.
- Optimize for SEO. Your content should include keywords that align with popular user queries.
- Distribute content. Publish materials on your website, social media, third-party platforms, or through email newsletters.
- Analyze the results. Evaluating the performance of your content helps refine your strategy.
Related Articles:
SEO Text vs. Useful Text: What’s the Difference and Which Is Right for Your Business?
Social Media
Social media helps promote your brand, expand your audience, and increase sales. Each platform has its own features:
- Focuses on engaging with a broad audience through posts, photos, videos, and live streams.
- Allows creating business pages, groups, and events.
- Built-in analytics tools to measure content effectiveness.
- Постите 1-2 раза в день, оптимальное время — утро и вечер.
- Post 1-2 times a day, with optimal times in the morning and evening.
- Use formats that evoke emotions: stories, live videos, polls.
- Set up targeted ads through Meta Ads Manager.
- Focuses on engaging with a broad audience through posts, photos, videos, and live streams.
- Allows creating business pages, groups, and events.
- Built-in analytics tools to measure content effectiveness.
- Post 1-2 times a day, with optimal times in the morning and evening.
- Use formats that evoke emotions: stories, live videos, polls.
- Set up targeted ads through Meta Ads Manager.
- A visual platform where high-quality photos and videos are key to success.
- Stories and Reels are key formats for increasing reach.
- The ability to use shopping tags for direct sales.
- Post 3-5 times a week, considering the best time for your audience.
- Focus on visual aesthetics and consistent styling.
- Use hashtags, tag locations, and collaborate with influencers.
- Content disappears after 24 hours, making it fresh and interactive.
- Best for a younger audience.
- The ability to create branded filters and lenses.
- Post short, vibrant, and dynamic videos.
- Use augmented reality features for engagement.
- Experiment with exclusive offers via Stories.
- Use branded filters to increase engagement.
- Create content that reflects your target audience’s lifestyle.
- Best for creative content: photos, artwork, quotes, and blogs.
- A strong community in niche topics.
- Ability to customize blogs to match your brand style.
- Post 1-3 times a day, focusing on visual originality.
- Use tags for maximum reach.
- Engage with the community through reblogs and comments.
- A platform for finding inspiration and ideas, especially in DIY, design, fashion, and cooking.
- Content is presented in the form of "pins" linked to websites.
- Ideal for brands focusing on visual style.
- Post 10-15 pins daily, using relevant keywords.
- Create thematic boards that reflect your brand style.
- Use Pinterest Ads for product promotion.
- Create pins with direct links to products or services.
- A professional platform for B2B communication.
- Ability to publish articles, job listings, and company updates.
- Effective for networking and building business relationships.
- Post 1-2 times a week, focusing on valuable content.
- Share case studies, research, and expert articles.
- Set up ads to attract specialists and partners.
- Publish job openings and engage in professional groups.
- Composed of subreddits — communities based on interests.
- The audience values honesty and authenticity.
- Great for niche content.
- Participate in discussions, posting relevant and high-quality content.
- Avoid overt advertising, focusing on contributing value to the community.
- Build your brand through AMA (Ask Me Anything) sessions.
- A question-and-answer platform.
- Excellent for showcasing expertise.
- Posts can include links and visual content.
- Answer popular questions in your niche.
- Write comprehensive, helpful answers, adding case studies or examples.
- Use Quora Ads to promote answers or links.
- A platform for organizing and sharing content.
- Allows sharing links to articles, videos, and images.
- Ideal for niche and educational audiences.
- Add useful content with unique descriptions.
- Organize links into thematic collections.
- Regularly track trends and share up-to-date materials.
- A location-based platform for business recommendations.
- Users can leave reviews and photos.
- Ideal for local businesses: cafes, stores, salons.
- Regularly update your business information.
- Encourage customers to leave reviews.
- Run advertising campaigns targeting users nearby.
- Focuses on the music industry and youth projects.
- Includes features for promoting songs and videos.
- Best for music-related brands and artists.
- Post exclusive tracks, videos, and interviews.
- Build a community by engaging with fans.
- Use Myspace for event announcements.
- Short, creative videos with a focus on trends.
- Built-in video editing features and effects.
- Popular with younger audiences and creative niches.
- Post 1-2 videos per day, following current trends.
- Use popular hashtags and music.
- Launch challenges and collaborate with TikTok influencers.
For effective promotion in the USA, regular content publication and results analysis are particularly important. Tools like Hootsuite, Buffer, or Sprout Social allow you to schedule posts, track engagement metrics, and quickly react to trends.
You can also create a content calendar that takes into account seasonal features of the USA (holidays, sports events) and plan posts in advance.
Email Marketing
Email marketing is a way to interact with customers or potential customers through emails.
Email campaigns should be based on user consent
With email marketing, you have the opportunity to directly inform customers about new products, promotions, or events.
Personalized emails can increase conversion by 20% or more. Regular newsletters also help maintain interest in your brand.
How to Use Email Marketing?
- Build a subscriber list – through subscription forms on your website, landing pages, or social media.
- Segment your audience – divide your list into groups based on age, geography, interests, and purchase history.
- Create content – write compelling subject lines and copy, and add visual elements (images, videos).
- Send emails – using automation tools (e.g., Mailchimp, Constant Contact).
- Analyze results – track open rates, click-through rates (CTR), and conversions.
Google Business Profile / Google Maps
Google Business Profile (formerly Google My Business) is a tool that allows businesses to manage their visibility on Google Maps and Search.
It provides users with essential business information, including address, contact details, business hours, photos, customer reviews, and even booking or ordering features.
Why It's Important to Complete Your Profile in Detail Accuracy of Information
The more details you provide (address, photos, business hours), the higher the likelihood that customers will choose your business. For example, specifying exact business hours helps prevent customer frustration.
- SEO Benefits
A complete profile with relevant keywords (e.g., "Italian restaurant in San Francisco") helps improve your position in local search results. - Attracting Attention
High-quality photos increase the likelihood of user engagement with your business by 40%. - Functionality
The ability to make bookings through your profile or direct links to your social media or website makes the interaction more convenient for customers.
Why Encourage Customers to Leave Reviews?
- Increased Trust
A fully completed profile with reviews creates a sense of professionalism and reliability for customers. 90% of users trust online reviews as much as personal recommendations from friends. - Improved Ranking
Google takes into account the number and quality of reviews when ranking businesses. - Feedback
Reviews help you understand what customers like or dislike, allowing you to improve your business.
Online Communities
Online communities are virtual platforms that bring together people with shared interests, goals, or challenges. These communities can be organized on forums, social media, or messaging apps.
Platforms such as Reddit, Facebook Groups, Discord, Slack, and Quora Spaces are examples of online communities.
- Increase brand recognition
- Understand the real problems and needs of the audience
- Build user trust
- Boost conversion rates
Advertising
Advertising is a paid method of promoting your brand, products, or services to capture the attention of your target audience.
- Search Ads: Google Ads, Bing Ads.
- Social Media Ads: Facebook Ads, Instagram Ads, TikTok Ads.
- Native Ads: Articles integrated into content platforms.
- Video Ads: YouTube, Hulu, TikTok.
- Programmatic Ads: Automated auctions for ad placement on websites.
Advertising increases website traffic and boosts sales. Even if users don’t buy immediately, repeated exposure helps them remember your brand.
Giveaways
Giveaways are a marketing strategy where brands offer participants the chance to win prizes in exchange for fulfilling specific conditions.
- Increased Reach:
Users actively share giveaway information, attracting new participants. - Higher Engagement:
Likes, comments, and shares enhance activity on your page and strengthen audience interaction. - Data Collection:
Participants often leave contact information, helping build an email marketing database. - Boost in Sales:
Even those who don’t win may become interested in your products and make purchases.
How Can WebDelo Help You?
- Real Experience, Not Just Theory
We don't just understand the market; we implement our own solutions. Our successful projects ensure we offer proven strategies that work. - Personalized Approach and Constant Communication
We stay in touch daily, dedicating time to discussing client needs. Every step aligns with your expectations. - Long-Term Partnership
With over 15 years of experience, we support client projects, implementing cutting-edge technologies to ensure lasting success. - Advanced SEO and Content Marketing
Our specialized copywriters cover various topics, including medical fields. We craft and optimize content to meet EEAT standards, seamlessly integrating keywords. - Comprehensive Promotion
From Google Maps optimization to ad management and social media, we provide a full range of services. We create SEO-friendly content that informs and persuades, helping customers choose your brand. - Scalable Solutions
Planning to expand? We can add new website sections, language versions, or regional subdomains to attract a global audience. - Improved Indexing and Traffic Growth
We fix indexing issues to make your website a favorite with search engines. This boosts organic traffic and grows your audience.
- Increased traffic and conversions.
- Long-term benefits from our work.
- Transparent reporting: what we've achieved and our next steps.
We deliver not just services, but tangible results that you’ll see within the first few months.
