Find out what experts in website marketing and promotion, with over 15 years of experience and over 150 successful projects under their belt, have to say.
What is Informative Content?
Informative content is text aimed at informing, educating, or entertaining the reader. Its purpose is to convey value to the audience. Informative content contains relevant and accurate information, thoroughly describes the topic, and relies on detailed research (depending on the subject matter).
Key Characteristics of Informative Content:
- Relevant. Informative content addresses topics that are of interest to the target audience.
- Accurate. Provides reliable, correct information.
- Readable. Presents information clearly and understandably.
- Value-Oriented. Effectively addresses reader's questions and concerns.
What is SEO Text?
What is SEO text in simple terms? Unlike regular text, optimized text is written not only for users but also for search engine robots. The goal of SEO text is to attract organic traffic to the website and improve its visibility in search results.
A well-optimized text is well-structured (with subheadings, paragraphs, expert blocks, etc.) and contains relevant keywords and phrases.
This helps search engines determine how well the content matches the query. Additionally, for a page to rank highly, SEO text must not only be useful but also 100% unique.
Key Characteristics of High-Quality SEO Text:
- Optimized – Includes meta-tags (title, description, h1) and relevant keywords to improve its visibility in search engines for specific queries.
- Contains internal linking - Establishes a hierarchical structure of the website and effectively distributes link equity.
- Meets visitor's query – Provides useful information and gives the user a detailed answer.
- Adaptive – Optimized for both mobile and desktop devices, it is equally convenient to view on any screen.
Difference Between Informative and SEO Text
Informative text delivers value to the audience. Optimized text focuses not only on usefulness but also on improving the website's visibility in search engines, attracting organic traffic. Although informative and optimized texts have different goals, they are not mutually exclusive.
Common Mistakes in SEO Texts
Below are the top 5 mistakes we often encounter in a website during initial SEO analysis:
- Low-Quality Content. Low-quality content negatively impacts how a search engine recognizes the website, which reflects in the website's position in search results.
- Overuse of Keywords. Overuse of keywords in optimized text negatively impacts website ranking. High keyword density creates artificial structure, affects the user experience, and can lead to a decrease in rank. In some cases, a website can be banned due to keyword overuse.
- Non-Unique Content. Repetitive or plagiarized content adds no value to the reader, and fails to reflect the uniqueness and expertise of the website. This lowers positions in search results, decreases website visibility, and negatively affects the user experience.
- Incorrectly Specified Meta Tags. Meta tags allow search engines to process basic information about the webpage. Incorrectly specified meta tags or their absence reduces the page's relevance for search engines, lowering its ranking in search results.
- Grammatical, Spelling, and Punctuation Errors. Search algorithms do not analyze grammar on a webpage. However, error-filled text affects how the reader views the article, making it seem less trustworthy or reliable. Additionally, content with errors is perceived as low-quality by search engines.
How Are SEO Texts Beneficial for Your Business?
For businesses, SEO texts serve several important purposes that impact the growth of your company's profits. SEO texts:
- Increase website visibility in search engines. Increase the flow of organic traffic. Attract more potential customers.
- Make the resource more accessible to the target audience. SEO text is optimized for keywords. This improves the website's ranking in search results.
- Increase reliability in your company. High-quality SEO texts contain relevant information aimed to answer the users questions and potentially solve their problem. This helps establish trust and attract the target audience. If a user finds the solution to their problem on your website, they are likely to return
- Convert visitors into customers. Optimized articles help turn visitors into customers and increase conversion. How? Articles can be optimized with elements that encourage users to take desired actions (Call-to-Action) such as buying a product, filling out a form, or leaving a request.
Why You Should Trust Us With Your Website SEO
We think of SEO texts as a tool that:
- Promotes your business online.
- Increases website visibility in search engines.
- Enhances user trust in your company.
- Attracts your target audience.
- Boosts conversion.
We Write SEO Texts That Reach Your Target Audience
- We write SEO texts that appeal to your target audience and rank highly in search results, bringing targeted traffic to your website within the first few days of publication.
- User-friendly text. We write readable, user-friendly texts. Even difficult terminology is presented clearly, concisely, and without unnecessary elaboration. The reader easily finds useful answers to their questions and understands what is written.
- We create original, 100% unique content that is difficult to replicate. We personalize the text to your website - utilizing the experience, advantages, and unique features of your business.
- We write meta-tags that increase CTR and contribute to high site rankings. Concise, informative, and appealing meta-tags are key.
- We conduct thorough competitor analysis, meticulously gathering semantic core. This includes keywords/phrases that potential customers most commonly use in search queries.
