In this article, we will thoroughly explore useful recommendations for attracting clients. We will also share valuable tips on how to turn every fifth click on your ad into a call.
By the way, we offer a package service - internet marketing, for broad outreach to potential clients.
Optimized Google Business Profile
Detailed Description of Services
When crafting a service description, you’re limited to only 300 characters, including spaces. Therefore, every word must be chosen carefully.
The description should not only grab attention but also contain a clearly articulated Unique Selling Proposition (USP) that convinces potential clients to use the service. An effective USP highlights the unique aspects of your offering, making it stand out from competitors and motivating clients to take action.
Here's an example: Blow Dry, Updo, Bridal Hairstyles, Curling – transform your hair into a stunning masterpiece. First time visitor? We offer up to 10% off for the service of your choice!
Reviews
Positive reviews not only build trust in your company but also enhance its visibility on Google Maps, which is a key factor in attracting new clients. To receive more reviews, it is recommended to follow several strategies:
- Active Reminders: Ensure that your clients know how and where to leave a review by making the process as simple and quick as possible.
- Incentives for Reviews: Offer clients incentives, such as discounts or other bonuses, for leaving a review. This will increase the number of reviews and turn salon visitors into loyal customers.
- Engagement with Reviews: Actively respond to all reviews, both positive and negative. This demonstrates that you value every client's opinion and are continually working to improve your service. Such involvement helps build trust in your brand and shows your commitment to high service standards.
- Managing Perception: Responding to negative reviews constructively and aiming to resolve issues not only helps improve services but also positively impacts your reputation.
Active engagement with reviews on Google Maps not only boosts your profile ranking but also plays a crucial role in potential clients' decision-making about choosing your salon. Attention to client opinions can be a deciding factor for many consumers, who often carefully read reviews before visiting a new place.
Feedback
Always respond promptly to every review, whether negative or positive. This is important for several reasons.
Firstly, it shows that you value your customers' opinions and strengthens their trust in you.
Secondly, addressing negative reviews demonstrates your commitment to developing your business and actively working on solving any issues that arise.
Thirdly, active engagement with reviews on Google Maps positively impacts your profile's ranking, enhancing its visibility.
Lastly, it attracts new customers. Many people carefully research reviews before deciding on a beauty salon. Attentive responses to reviews can play a decisive role in their choice.
Active Account Management
Regularly post high-quality content: photos and videos of your work, current promotions, interesting facts about procedures. This visually attracts and engages potential clients, shaping the salon's image and increasing brand recognition.
Targeting
Skillful targeting of advertising campaigns on Instagram can effectively attract new clients and maintain the interest of existing ones. Target ads based on users' location, interests, age, and other parameters to attract those interested in your beauty salon services.
Use of Hashtags
Popular and relevant hashtags help attract a targeted audience. They also contribute to increased likes, comments, and reposts, enhancing the visibility and attractiveness of your profile. Hashtags related to current beauty industry events and trends draw attention to your salon, making it part of active discussions and communities.
Stories
Stories are positioned at the top of the feed, making them more prominent and increasing the likelihood of views.
They allow quick and easy sharing of current information, promotions, and news, maintaining client interest and engagement.
Stories feature interactive elements such as polls, questions, and voting, engaging the audience and encouraging interaction with your content.
Temporary offers and discounts posted in Stories prompt clients to take immediate action, increasing salon visits.
Smart Advertising Campaigns with Google Ads
Keyword Themes
Narrowly-targeted advertising campaigns are the most effective. The optimal number of keywords should not exceed 10. To select them, it's best to use the Keyword Planner, choosing those with the highest frequency (most commonly entered by users in search queries).
Negative Keyword Themes
It is recommended to immediately add the maximum number of irrelevant words and phrases to exclude them from displaying your ad. During the first 4-5 days after launching the campaign, continuously add new irrelevant words. This will help you avoid unnecessary expenses and attract targeted clients.
Ad Text
For an effective advertising campaign, it's optimal to use 3-4 headlines that grab attention. It's important to include a unique selling proposition (USP) in the headlines to motivate users to click on the ad.
- Top-rated Hairdressers
- Open 7 Days a Week
- Get 20% off for the 1st visit
Two versions of descriptions are sufficient. In one, you can specify the USP, and in the other, list the services offered. This approach will make your ads highly attractive to potential clients.
Periodically conduct testing: change and add new headlines, monitor click statistics on ads to optimize their effectiveness.
Images
Images should be relevant to the theme of the advertising campaign. It is recommended to select three vertical and three horizontal photos to ensure visual diversity and attractiveness of the ads.
Location
Optimally set up ad display within a radius of 4-5 miles from your beauty salon. Why not more than 5 miles? It's unlikely that clients will want to travel more than 6 miles to visit you. They are more likely to prefer finding a salon closer to their location.
Budget and Ad Schedule
When choosing the daily budget, aim for typical benchmarks among competitors and set it slightly above the average level.
It's important to schedule ad displays only during working hours corresponding to the operating hours of your beauty salon.
Conclusion
Looking to attract more clients to your salon? We have extensive experience in achieving long-lasting success. Contact us today!
Being in the top 3 organic search results is no longer sufficient, as the first screen is usually dominated by ads, followed by organic results. Statistics show that only a few users scroll down to the organic listings.
Therefore, having a well-optimized profile in Google Business is not just important but a necessary element of your strategy. How can you properly optimize your Google Business profile for maximum visibility? We will discuss the answers to this question in detail.