Promotion and Development for SvetlanaDental.com

Добавили функционал для вывода русскоязычной версии сайта, что позволило охватить русскоязычную аудиторию Майами.

Создали раздел с кейсами, а также реализовали возможность вывода кейсов на страницах услуг.

Внедрили систему колтрекинга для анализа качества звонков и определения наиболее конверсионных каналов.

We conducted a website audit, identified, and fixed technical errors affecting indexing and page load speed.

We gathered key search queries, grouped them by themes, and distributed them across the pages.

We researched competitors' websites, identified their successful strategies, and adapted the best practices.

We developed expert content based on EEAT principles (Experience, Expertise, Authoritativeness, Trustworthiness) in both English and Russian. In addition to text materials, we created video content, uploaded it to social media, and integrated it into the website to enhance audience engagement.

After optimizing and promoting key pages such as "Veneers" and "Full Mouth Reconstruction", we focused on describing services that highlight the practices expertise. We provided detailed explanations of advanced diagnostic methods; such as the concept of “the golden ratio" and the use of “gas sedation”. This helped showcase the broad and well-rounded expertise of the practice, as well at their ability to offer high-end services.

We optimized existing and new pages: updated metadata, implemented internal linking, corrected keyword and LSI phrase spam, and structured the hierarchy of subheadings.

We engaged well-known personalities, developed scripts for them, and organized joint shoots with the doctors. This helped enhance the clinic's reputation and highlight that it is chosen by public figures and respected individuals.

We requested all case studies and patient histories. Based on this data, we prepared detailed descriptions and published them on the website – in the case studies section and on service pages. This allowed us to showcase the clinic's years of experience and its wide range of professional achievements.

We gathered informational traffic through high-frequency keywords and integrated the clinic's services into them. We implemented internal linking and distributed the document weight.

Audience Analysis – We conducted a detailed study to identify key segments, pain points, objections, and motivations of the target audience.

Content Strategy – Each post addressed a specific patient problem, answered their fears and doubts, and showed how the doctor could help.

Updated Visual Style – We made the visuals more stylish and premium to match the clinic's level

Interactive Before/After Cases – Instead of a simple "before and after" comparison, we explained in detail which procedures were performed, why they were chosen, how they impacted the smile, and what results the patient achieved.

Company profile optimization: adding services, photos, and managing reviews.

We set up advertising campaigns with small budgets, ensuring 2-3 leads per day.

The number of queries increased by 4 times, and visibility grew by 25%

Significant growth in organic traffic due to the expansion of the structure and content optimization.

Increase in the number of calls and appointment bookings through the website and Google Maps.